Marketing Tactics We Flag
Some supplement promotions rely on tactics that can mislead consumers rather than inform them. This page documents common patterns we see so you can recognize them before buying.
What we mean by “flagged”
Flagging a marketing tactic does not automatically mean a product is ineffective. It means the promotion uses methods that may reduce clarity, increase pressure, or make it harder to verify claims.
Common tactics to watch for
- Fake news layouts: Pages designed to look like legitimate news outlets.
- Unverifiable endorsements: Celebrity or “doctor” claims without clear proof.
- Overstated results: Promises that sound guaranteed, immediate, or universal.
- Pressure messaging: Constant urgency, scarcity, or countdown tactics that create stress.
- Vague science: Impressive language without clear study references or details.
How to protect yourself
Look for clear labeling, realistic language, and company information you can verify. If a page avoids specifics, leans heavily on emotional pressure, or makes extreme promises, slow down and verify before purchasing.